![]() Let me quote some more, “Phillis Cerf had been researching every primer in print, cross-matching word lists until she came up with 379 words from which their contract authors could chose 200, plus twenty easy-to-pronounce “emergency words” for each book. We know why Spalding was noticing “growing illiteracy.” Geisel: A Biography by Judith Morgan and Neil Morgan. William Spalding, author of the Macmillan look-and-say reading series, was “zealous in his conviction that a new lively kind of primer could arrest the growing illiteracy among children.” I guess, Sam, since look-and-say wasn’t working, they thought they would figure out a better way to do look-and-and-say: Pour more gas on the fire to put it out. Spaulding studied under Wilhelm Wundt in Germany. ![]() ![]() Spaulding, author of the popular 1907 Aldine reading series and the Yale Dean of Education! Frank E. William Spalding of Macmillan publishing was the son of Frank E. ![]() Seuss’ Sight-Vocabulary Readers by Donald L. ![]()
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